Posted Jul 19, 2017 We all know someone who spent an incredible amount of sweat, time and resources developing a groundbreaking product or service, yet gave next to no consideration to how they want their customers to feel about their company. Having a widget that solves a real problem for customers in a faster/better/cheaper way is only about 20% of the successful business equation. The rest is creating a story about the cause for its creation, loving the customer as much as you want them to love you and then conveying it in a way that makes it all look like magic. This #WednesdayWisdom is all about branding.
Posted Jul 18, 2017 Palm prints on LA's Union Station tonight.
Posted Jul 18, 2017 Communicating in silos doesn't work. To capture your audience's attention and translate it into bottom line growth, you need an integrated marketing communications strategy. Here's a five step guide that explains how to make sure you nail your IMC planning!
Posted Jul 17, 2017 You've heard us emphasize the importance of truly integrated communications, but did you know that within just the social media channel there is the "social media trifecta?" The social media trifecta is the combination of paid, owned and earned social media content and illustrates what's needed to overcome the drastically decreased organic reach for brands on social media platforms. What aspect of the trifecta do you think brands have the most trouble with? Courtesy of Tracx.